Dear Director, Loyalty & Retention (The Globe and Mail)
Thank you very much for your letter and 2017 calendar thanking us for our 25+ year loyalty as subscribers to the Globe and Mail. As my husband John reminded me, “I’ve had a longer relationship with the Globe than I’ve had with you.”
As in any long-term relationship, every once in a while, one should look up and ask, “Am I still excited to wake up to this person every morning?” And you know for many years retrieving the G&M from our stoop was reason enough to bound out of bed. Now it often remains curled up in its sad little elastic for days at a time, looking old and shriveled. Listen, I’ve been married since 1989 so I know it’s no easy task to keep the magic alive.
I feel though that you have started to take us for granted and that’s the death knell for any relationship. First off, how hard would it have been to address your letter with a more personal salutation than “Dear Subscriber”? We’re not expecting flowers and Godiva chocolates (not that we don’t love the calendar), just something that makes our heart beat a little faster for a couple seconds. “Dear John and Sue” would have been a start.
But that isn’t the real reason we’re packing our bags. Here’s the hard truth. We just don’t trust you as much as we did way back when or find you as exciting. And while we are not proud to admit it, our eyes have been wandering and we’ve been “cheating” with other publications. You can’t claim (as you did in your letter) that “…we are still investing heavily in the best and most exclusive journalism” when there seems to be less and less proof of that. This is like me telling John, “I’ve slaved all day to make you this scrumptious romantic dinner,” and then hiding the empty tins of Wolfgang Puck. Just saying.
There have been some nagging relationship questions we’ve been grappling with. We’ve tried telling ourselves, “The G&M is just going through menopause and we need to cut it some slack,” but the reality is that those sensible shoes are not going back in the closet anytime soon. So, those nagging questions about the G&M remain:
-Does it make courageous decisions like persevering with potentially litigious stories (e.g., Rob Ford) rather than pat itself on the back when it follows others’ hard work?
-Is it willing to break up with columnists who are getting sloppy in their writing and research but continue to take up valuable real estate when fresher, hungrier journalists could make us feel young again? (I’m not naming names but surely you’ve heard the word on the street.)
-Does it value the arts and culture by providing us more than the bare minimum on music, theater and literature? And what happened to the restaurant critic? I’m holding you 100% responsible for John looking like a deer caught in the headlights when I asked him, “Where are you taking me for our anniversary?”
Break-ups are hard. We could have fed you a line like, “It’s us, not you,” but we thought you deserved more honesty given how long we’ve been together. It is very much you.
Warm regards,
Sue Nador
Photo credit:Flickr-Canadian Pacific
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Nancie
Dec 29, 2016 -
I am sure there are many others experincing strained relations with The Globe or other long term journalistic affairs. I ditched mine for a month… but went crawling back. Interested to know what you are reading with your morning coffee now that you have broken up?!
Sue Nador
Dec 29, 2016 -
We are still “committed” to the Star and the NYTimes. We only get the NYTimes on Sunday but thinking we will get that more often. I will let you know if we go crawling back for forgiveness with our tails between our legs!
eden baylee
Dec 29, 2016 -
Haha, good title too, Sue. You had me!
eden
Sue Nador
Dec 29, 2016 -
Thanks Eden! Yes, I felt a bit tricky with this title. John put me up to it!
Linda Dempster
Dec 29, 2016 -
Ha ha. Well said!
Sue Nador
Dec 30, 2016 -
Thanks Linda! Happy happy new year and wishing you tons of happiness for 2017!
Janet Squitieri
Dec 30, 2016 -
Well Done!
Sue Nador
Dec 30, 2016 -
Janet, so nice to hear from you! Wishing you a fabulous 2017 (and happy birthday in advance my friend!) xo
Petra
Dec 30, 2016 -
Nice piece Sue! I ditched G&M too. While they have invested in a few really good investigative articles in the past year, and there are several writers I like Simone Chiose, Joanna Slater….I still find they lack courage. They take on safe bets. Check out Rabble.ca if you are looking for courage.
Sue Nador
Dec 30, 2016 -
Thanks Petra! I got a lovely note back from the Director, Loyalty and Retention last night. It was exceptionally well written – and hit all the right (love) notes. I am going to write a follow-up post about this. They say you learn more about a person (but I would say an institution too) at the end of a relationship than at the beginning. Her response was a class act. More to come…
Rae Keen
Dec 31, 2016 -
Happy New Year, Sue! As a 30-year subscriber to the Globe, I was very interested to read your engaging letter – and look forward to the update you promise!
Sue Nador
Dec 31, 2016 -
Happy New Year to you Rae! Wishing you tons of happiness and continued writing success in the year ahead! The highlight of G&M this year was seeing your personal essay in print!!! Sometimes they make very wise choices!